- Did the pandemic reduce your internal PR staffing and put you in need of external veteran experience?
- Are you waiting for a crisis to occur before you create a plan and protocol?
- Needing a comprehensive annual or event-specific PR plan to maximize brand exposure?
- Wondering why media may not be interested in your story?
- Don’t have enough of your own time to devote to a special project or event?
- Don’t have a plan that integrates PR into your marketing, social and digital strategies?
- Banking on volunteers to operate your event media facilities?
Blue Verve can deliver on those needs and more with veteran experience that comes at a fraction of the cost of a full-time employee or major agency. Rest assured that your needs do not fall to a junior account executive but to the company principal himself.
We also have collaborative partnerships to provide additional support and expertise for more expansive or comprehensive projects. In simpler terms, one-stop shopping for a variety of needs.
| Content Creation |
- Buoyed by the combination of more than two-plus decades in public relations and another 12 as a writer/editor at a major daily newspaper, Blue Verve PR has the ability to create, write and edit a vast array of effective, clean and message-driven content for various internal and external audiences. The content includes press releases, web content, blogs, media guides (print or electronic), media kits (print or electronic), newsletters, advertorials, speeches, presentation decks, messaging and more.
| Storytelling & Media Outreach |
- Working with clients to uncover and develop engaging storylines and concepts about their brand for purposeful media pitches whether locally in the top-five DFW market, nationally or with genre-specific outlets. Blue Verve PR can tap into its vast number of media contacts to assist in getting your story to the right person for potential placements.
| Event & Media Facilities Management |
- Veteran experience in the logistics and execution of the preparation and management of media facilities for major sporting events, including credentialing, press conferences, media center layout and more, as well as creation and execution of major media day events.
| Crisis Management |
- Backed by the experience of having created crisis management plans and protocol for NASCAR, CART, Texas Motor Speedway and INDYCAR as well as brand management plans for a polarizing event sponsorship, Blue Verve PR can evaluate and tailor a plan or protocol to fit your business needs.
| Special Events & Community Outreach Programs |
- Vast experience in developing creative, impactful special events or community outreach programs to enhance your brand for a single event or for a more extensive time frame.
| Social & Digital Media |
- Developing social and digital media content calendars and strategies to assist in the flow and coordination across the various platforms as well as integrating into the overall PR plan. For more comprehensive strategies, Blue Verve PR has a collaborative partnership with Anachel Communications and its Social Media Sports Management arm. Anachel has measurement and analysis tools and resources that can help maximize your brand through comprehensive, analytic and thoughtful-owned media assessment, strategies, content creation and clean-up. Blue Verve PR also has experience in building the strategic and creative foundation for media sites (and WordPress sites such as argylecommunitychurch.com and this one), and evaluating layout and content for current sites.
| Video Production |
- Blue Verve PR has a collaborative partnership with Dallas-based The Well Creative Productions. The Emmy-winning video production services provider can produce a wide range of content including corporate, viral, drone, music videos as well as broadcast, in-stadium/jumbotron and much more. The Well’s clients have included the Dallas Cowboys, Dallas Mavericks, Toyota, The Dirk Nowitzki Foundation, Texas Motor Speedway, Coors Light, Stub Hub and more.
| Graphic Design |
- Through a collaborative partnership with Brad Hoffner Design, Blue Verve PR also can provide assistance for graphic design needs. Brad Hoffner Design has more than three decades of experience in the creation of logos, graphic displays, illustrations, electronic and traditional media guides/press kits, and more. The company’s clients have included NASCAR, INDYCAR, IMSA, Texas Motor Speedway, Mid-Ohio Sports Car Course, Fleer and Skybox International among others.